An eye-opening and unique history lesson." Chatelain’s impressive research and her insertion of editorial commentary will prove educational and enlightening for readers of all backgrounds. "Chatelain makes a convincing case that racial tension, the civil rights movement, and fast food all combined to change the dynamic of mostly black communities ignored by white power structures. But how did fast food restaurants so thoroughly saturate black neighborhoods in the first place? In Franchise, acclaimed historian Marcia Chatelain uncovers a surprising history of cooperation among fast food companies, black capitalists, and civil rights leaders, who - in the troubled years after King's assassination - believed they found an economic answer to the problem of racial inequality. Often blamed for the rising rates of obesity and diabetes among black Americans, fast food restaurants like McDonald's have long symbolized capitalism's villainous effects on our nation's most vulnerable communities. "From civil rights to Ferguson, Franchise reveals the untold history of how fast food became one of the greatest generators of black wealth in America. Looking for a copy of the book? Reserve yours today!
Franchise: the Golden Arches in Black Americatakes the reader through a fascinating exploration of a surprising history of cooperation among fast-food companies, black capitalists, and civil rights leaders, who-in the troubled years after King’s assassination-believed they found an economic answer to the problem of racial inequality. Join us for this virtual event with 2021 Pulitzer Prize Winner for History, Marcia Chatelain.
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